This article will show you how to automatically submit your Amazon prices to eBay and/or your webstore.
Benefits
Matching your eBay and webstore prices to Amazon offers the following benefits:
- Centralizes your price management:
If you use fixed prices on Amazon, this feature allows you to update the prices on multiple marketplaces by simply updating one price in Solid Commerce. You will no longer need to update your price separately for Amazon or eBay, and your webstore. - Keeps your prices competitive across your marketplaces and webstore:
If you use automated repricing on Amazon , your automated price changes will dynamically update to eBay and/or your webstore.
How it Works
Solid Commerce continues to manage your Amazon price as usual. After we submit a price change to Amazon, we wait to receive confirmation from the marketplace that the new price has been applied. Then we update our "Last Price Set", and send that price to eBay and/or your webstore.
This process involves two pricing sync services, and the receipt of a confirmation file. That means changes to your Amazon prices are not immediately reflected on eBay and/or your webstore.
NOTE: Amazon's requirements specify that you cannot sell a product at a lower price on another marketplace or webstore. Because it takes a little time for us to publish your Amazon price to eBay or your webstore, the possibility exists for your highest price to temporarily be posted on Amazon.
EXAMPLE: Your price on Amazon, eBay, and your webstore is $40. The Amazon price increases to $42. The prices on eBay and your webstore might not increase to $42 for up to 20+ minutes.
Shipping Fees Are NOT Considered
The price matching feature does NOT adjust for the shipping fees you charge on each marketplace.
EXAMPLE: On Amazon you charge shipping fees, but on eBay, you offer free shipping. You have an item with an Amazon price of $20 + $5 for shipping = $25 total. Your Amazon "Last Price Set" in Solid Commerce is $20, which we submit to eBay as your BIN. This creates a $5 difference between your total price on Amazon and your total price on eBay.
eBay BIN Is Ignored
Once you start using the Amazon price matching feature to set your eBay Buy It Now price, Solid Commerce will completely ignore the Buy It Now price you saved in our system. The Buy It Now price in Solid Commerce is NOT used as a Minimum Price Floor or Maximum Price Ceiling.
EXAMPLE: You have an item that you do not want to sell for less than the $20 on eBay, so you set your Solid Commerce Buy It Now price to $20. However, the Minimum Price Floor for the item based on your Amazon rule is $17. Solid Commerce will ignore the BIN you saved in our system, and will match your Amazon price. That means your BIN on eBay could end up as low as $17.
Matching Your eBay Prices to Amazon
- In Solid Commerce -> Marketplaces menu -> eBay Listing Rules.
- Click the "Add eBay Rule" button.
- One method for applying this feature in bulk is to revise an existing rule by selecting the "Update product price based on other sellers - ON OTHER MARKETPLACES" radio button. Once you save the change it will be applied to all items using the revised rule.
- The other option is to apply your new rule to more products.
- We recommend creating a new rule and assigning it to just a few items so you can make sure the price matching works the way you need it to.
- Once you are comfortable with the way the feature works, you can apply the price matching function in bulk.
- Your Amazon price will be sent as the eBay Buy it Now price. The Start Bid and Reserve prices cannot be matched to your Amazon price.
- Setup your new rule.
- Set the options at the top of the rule. You can use the same selections as on one of your existing rules.
- In the Listing Re-Pricing Rules section of the rule ->> Select the "Update product price based on other sellers - ON OTHER MARKETPLACES" radio button.
- In the "Price based on" drop down menu that appears ->> Select "Amazon"
- Click the "Save Automation Rules" button.
Matching Your Webstore Prices to Amazon
- In Solid Commerce -> Marketplaces menu -> My Store Pricing Rules.
- Click the "Add Rule" button.
- One method for applying this feature in bulk is to revise an existing rule by selecting the "Set prices as my Amazon price" radio button. Once you save the change, it will be applied to all items using the revised rule.
- The other option is to apply your new rule to more products.
- We recommend creating a new rule and assigning it to just a few items so you can make sure the price matching works the way you need it to.
- Once you are comfortable with the way the feature works, you can apply the price matching function in bulk.
- Select the "Set prices as my Amazon price" radio button.
- Click the "Save Automation Rules' button.
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