Using eBay Strikethrough Pricing (STP) on Your Listings

eBay's Strikethrough Pricing Program ** allows you to display discounts on your listings. Your listings will show two prices. The higher "List Price" will have a line striking through it. The price you are charging buyers is the "Now" price.

This article will show you how to take advantage of eBay's Strikethrough Pricing (STP) Program.

What we'll cover:

1. Enabling eBay's Strikethrough Pricing
2. The Solid Commerce Fields Used for Strikethrough Pricing
3. Using Strikethrough Pricing Through Solid Commerce
4. Related Articles

Enabling eBay's Strikethrough Pricing

**You must be approved by eBay to participate in eBay's Strikethrough Pricing Program. The Strikethrough Pricing Program was closed to new sellers and all sellers who had not activated the feature before Spring 2018. See this article

Once your eBay account has been approved for strikethrough pricing, contact your Solid Commerce technical consultant, or Solid Commerce support. We will activate your Solid Commerce account to use this feature.

The Solid Commerce Fields Used for Strikethrough Pricing

In Solid Commerce, we submit the value you enter in the MSRP field as the "List Price" to eBay. This is the strikethrough price. We submit the value you enter in the eBay Buy It Now (eBay BIN exp) field as the "Now" price on eBay. eBay automatically calculates the "You save" amount.

Using Strikethrough Pricing Through Solid Commerce

First, you need to populate the MSRP and eBay Buy It Now fields.

To populate them using a spreadsheet:

1) Enter values the msrp and ebay bin exp columns.

2) Upload your file to Solid Commerce.

• msrp is a Product Level field. Check the Product update option during upload.
• ebay bin exp is a Marketplace Level field. Check the Marketplace update option during upload.

To populate them through the user interface:

1) Navigate to your eBay Market List in the Inventory Manager.

2) Enter a value in the Buy It Now column. Click the Save button that appears.

3) Open the Product Details window by clicking the on the Product Name or pencil icon.

4) Enter your MSRP. Click the Save button at the bottom of the window.

If you are listing a new item, Strikethrough Pricing will automatically be enabled on the listing.

If you are adding Srikethrough Pricing to an active listing, select the listing in your eBay Market List and click the Update Listings button.

Related Articles

• Using eBay's Out of Stock Control Feature
• Using the Listing Quantity Expression to Control the Quantities on Your Listings
• An Explanation of the Automation Setting and Marketplace Listing Updates

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